Nuclear Matters

Brand Identity | Motion Design | Video Editing

Nuclear Matters is a national coalition that works to inform the public and policymakers about the clear benefits of nuclear energy. Working with a team of digital and public affairs experts, Nuclear Matters enlisted nearly 600,000 supporters advocating for the importance of nuclear energy in a carbon-free future.

Using targeted audience research, our creative strategy included several campaigns to generate action (like contacting legislators or donating to Nuclear Matters), regularly publishing social content (like advocate testimonies and data on the effectiveness of nuclear energy), in-person and virtual events, and a website refresh in 2021.