USA Pavilion at EXPO 2017
Graphic Design | Video Editing
Expo 2017 engaged the global community on the issues of sustainable development, innovation, and energy for all, and fostered international understanding through shared art and culture. The USA Pavilion embraced American ideals such as partnership, innovation, and the role of the individual to convey a clear and powerful message to all visitors that it is people — Americans and those from all around the world — who will be the source of the future’s infinite energy.
In total, the USA Pavilion welcomed more than 480,000 guests in person. Another 500,000+ people experienced our Pavilion virtually via social and traditional media. In addition, the USA Pavilion’s VIP Lounge hosted more than 2,100 guests and a wide array of events
Additional Credits
Brand Identity: BRC Imagination Arts
A Case Study in International Relations
The USA Pavilion helped to solidify U.S.-Kazakhstan relations and improve the image of the United States in Central Asia. The Pavilion was featured in more than 100 stories in the media and reached more than a half million impressions on social media.
