Chefs Stopping AAPI Hate

Logo Design | Brand Identity

In the wake of increased violence against the Asian American community, local DC chefs Kevin Tien and Tim Ma organized Chefs Stopping AAPI Hate, a collective of chefs and restaurants working to raise awareness and funds to stop anti-Asian racism. As a half-Chinese-American woman, I was inspired by the project and donated by design services.

With the goal of giving the project a bold, proud logo that would be used across their Instagram, menus, flyers, and takeout bags to help unify the effort across 5 participating cities. The project has since received national news coverage, raised thousands of dollars for various non-profits and spurred other artists, illustrators, photographers and volunteers to join the cause and interpret the brand in their own creative ways.