Clean Air Task Force

Digital Campaign | Advocacy

Clean Air Task Force (CATF) is a leader in the environmental protection space, having been named by VOX as a top organization worth donating to. They wanted to push the envelope with a digital campaign around Earth Day in 2023 while standing out from their competitors.

As part of Outright’s creative proposal, we suggested the call to action, “Don’t despair, donate.” which immediately resonated with the team at CATF and their goals of tapping into climate anxiety without appearing too cynical. Two iterations of the campaign ran for a couple weeks surrounding Earth Day across display, paid social, and CATF’s own channels.