Your Hire Education

Motion Design | Video Editing | Illustration

As part of a robust digital, print, and broadcast campaign, the creative and paid media teams at  APCO worked to change perceptions of community colleges in North Carolina and increase enrollment. The campaign, “Your Hire Education” used rich audience research to infuse the brand look and feel with meaningful messaging. As the lead motion designer, I translated that brand identity to come alive through animation in a variety of TV spots, pre-roll ads, banner ads and social posts.

Between its launch in mid-2019 and February 2020, enrollment in North Carolina community colleges increased by 4.4 %—the first increase in enrollment in almost a decade. Additionally, as determined in a post-campaign perception survey, those who had seen the ad campaign were 14% more likely to consider attending community college in the next three years.

Additional Credits
Creative Director: Tracy Mathews
Copywriting: Amy Cozart Burgess